-
09:00 - 09:50
| 50 mins
Free-to-air broadcasters going OTT: new strategies
- SVOD, Freemium and AVOD alternatives
- Catch up and VOD library monetization
- FTA broadcasters as OTT integrators
Charlie Deane
Director, América del Centro y del Sur
Wildmoka
-
09:50 - 10:20
| 30 mins
Break & Networking
-
10:20 - 11:10
| 50 mins
OTT integration in Pay TV
- Challenges and barriers for STB app integration
- Add on, carrier billing and partnership models
- From D2C to D2B2C: what is coming?
-
11:10 - 11:40
| 30 mins
Break & Networking
-
11:40 - 12:30
| 50 mins
Addressable TV advertising in OTT & Pay TV
- Spot replacement in linear TV and OTT
- Pre roll to monetize catch up and channel switching
- New monetization opportunities with Android TV and connected devices
-
13:30 - 14:30
| 60 mins
Lunch & closing remarks