Agenda Day 1

DAY 1

• Registration & welcome coffee

  09:00 - 09:30 | Networking Activity

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Networking Activity

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Registration & welcome coffee

09:00 - 09:30

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• How OTT Pay TV will change TV

  09:30 - 10:10 | Panel Discussion | 40 mins

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  Gerardo Seifert - Chief Marketing Officer, Megacable

  Silvestre Merino - GM Mexico at Globetek / Consulting Sales Manager Verimatrix, Verimatrix

  José Antonio Hidalgo - Vicepresidente y Gerente General - México, Sony Pictures Television

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Panel Discussion

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How OTT Pay TV will change TV

09:30 - 10:10 | 40 mins

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SPEAKERS



Gerardo Seifert

Chief Marketing Officer

Megacable



Silvestre Merino

GM Mexico at Globetek / Consulting Sales Manager Verimatrix

Verimatrix



José Antonio Hidalgo

Vicepresidente y Gerente General - México

Sony Pictures Television

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• One on one session – The Future of OTT: Media Delivery in Latin America

  10:10 - 10:30 | One to one Session | 20 mins

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  Jossi Fresco - Regional Director Latin America, Verizon Digital Media Services

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One to one Session

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One on one session – The Future of OTT: Media Delivery in Latin America

10:10 - 10:30 | 20 mins

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SPEAKERS



Jossi Fresco

Regional Director Latin America

Verizon Digital Media Services

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• Growth opportunities for Pay TV in Mexico

  10:30 - 11:10 | Panel Discussion | 40 mins

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  Fernando Graziano - Regional Sales Director North CALA, SeaChange

  Luis Felipe Rubalcava - CEO, CosmoCable y Cosmocarrier

  Patricio Zorrilla - Vicepresidente, Ultra Telecom

  José de Jesús Villaseñor - Director General, Televisión por Cable Tepa

  Nicolas Lucas - Coeditor, plataforma de Internet, El Economista

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Panel Discussion

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Growth opportunities for Pay TV in Mexico

10:30 - 11:10 | 40 mins

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SPEAKERS



Fernando Graziano

Regional Sales Director North CALA

SeaChange



Luis Felipe Rubalcava

CEO

CosmoCable y Cosmocarrier



Patricio Zorrilla

Vicepresidente

Ultra Telecom



José de Jesús Villaseñor

Director General

Televisión por Cable Tepa



Nicolas Lucas

Coeditor, plataforma de Internet

El Economista

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• One on one session – Transforming Television

  11:10 - 11:30 | One to one Session | 20 mins

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  Raúl Aldrey - Vice President and Head of Pre-Sales for TV and Media, MediaKind

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One to one Session

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One on one session – Transforming Television

11:10 - 11:30 | 20 mins

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SPEAKERS



Raúl Aldrey

Vice President and Head of Pre-Sales for TV and Media

MediaKind

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• Coffee Break & Networking – Sponsored by SeaChange

  11:30 - 12:00 | Networking Activity | 30 mins

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Networking Activity

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Coffee Break & Networking – Sponsored by SeaChange

11:30 - 12:00 | 30 mins

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• Premium content & OTT

  12:00 - 12:40 | Panel Discussion | 30 mins

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  Juan Manuel Dartizio - Gerente de Nuevos Contenidos, Televisa Alternative Originals

  Gabriel Hahmann - Sales Director, Brazil y Cono Sur , Irdeto

  Alexis Fridman - VP Production, Lemon Studios

  Francisco Cordero - CEO, BTF Media

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Panel Discussion

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Premium content & OTT

12:00 - 12:40 | 30 mins

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SPEAKERS



Juan Manuel Dartizio

Gerente de Nuevos Contenidos

Televisa Alternative Originals



Gabriel Hahmann

Sales Director, Brazil y Cono Sur

Irdeto



Alexis Fridman

VP Production

Lemon Studios



Francisco Cordero

CEO

BTF Media

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• One on one session – Single Source: TV & Digital Coming Together

  12:40 - 13:00 | One to one Session | 20 mins

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  Verónica Isunza - Client Service & Sales Director Media & Digital - México, GFK

  Andrés Polo - Audience Lab Director , TV Azteca

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One to one Session

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One on one session – Single Source: TV & Digital Coming Together

12:40 - 13:00 | 20 mins

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SPEAKERS



Verónica Isunza

Client Service & Sales Director Media & Digital - México

GFK



Andrés Polo

Audience Lab Director

TV Azteca

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• Mobile, Video & OTT

  13:00 - 13:40 | Panel Discussion | 40 mins

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  Maria Angeles Callejo - Deputy Director Digital Services B2C, Telefónica México

  Vanessa Rosas Molina - Directora de Nuevos Negocios y Alianzas, Blim

  Gibrán Muñoz - Business Development & Digital Director, Virgin Mobile Mexico

  Mayra Santander - Content Manager, Uno TV

  Carla Martínez - Periodista, El Universal

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Panel Discussion

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Mobile, Video & OTT

13:00 - 13:40 | 40 mins

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SPEAKERS



Maria Angeles Callejo

Deputy Director Digital Services B2C

Telefónica México



Vanessa Rosas Molina

Directora de Nuevos Negocios y Alianzas

Blim



Gibrán Muñoz

Business Development & Digital Director

Virgin Mobile Mexico



Mayra Santander

Content Manager

Uno TV



Carla Martínez

Periodista

El Universal

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• Lunch & networking – Sponsored by Vindicia

  13:40 - 14:40 | Networking Activity | 60 mins

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Networking Activity

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Lunch & networking – Sponsored by Vindicia

13:40 - 14:40 | 60 mins

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• Future Ad track: The future of TV and video advertising

  14:40 - 15:20 | Panel Discussion | 30 mins

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  Ricardo Carvajal - Director General de Negocio Digital, Televisa

  Humberto Polar - CCO, Grey México

  Arturo Barraza - Director de Marketing, Dish

  Luis Ahumada - CEO, Mediastream

  Néstor Márquez - Executive Partner & Founder , Future Experts

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Panel Discussion

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Future Ad track: The future of TV and video advertising

14:40 - 15:20 | 30 mins

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SPEAKERS



Ricardo Carvajal

Director General de Negocio Digital

Televisa



Humberto Polar

CCO

Grey México



Arturo Barraza

Director de Marketing

Dish



Luis Ahumada

CEO

Mediastream



Néstor Márquez

Executive Partner & Founder

Future Experts

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• One on one session – The Role of the Cloud for Media and Advertising

  15:20 - 15:40 | One to one Session | 20 mins

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  Rodrigo Godoi - Field Operations Manager - LATAM and Caribbean, AWS Elemental

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One to one Session

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One on one session – The Role of the Cloud for Media and Advertising

15:20 - 15:40 | 20 mins

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SPEAKERS



Rodrigo Godoi

Field Operations Manager - LATAM and Caribbean

AWS Elemental

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• Future Ad track: Multiscreen audience measurement and targeting

  15:40 - 16:10 | Panel Discussion | 30 mins

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  Guillermo Franco - Director General, Multimedios Television

  Jesús Valdelamar - Head of Consumer Planning & Communications, Diageo Mexico

  Eduardo Peniche - Director de Comercialización Nacional, Dish

  Emilio Serra - Head of Data Business Intelligence, Havas Media Group

  Diego Leonel de Cervantes - ,

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Panel Discussion

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Future Ad track: Multiscreen audience measurement and targeting

15:40 - 16:10 | 30 mins

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SPEAKERS



Guillermo Franco

Director General

Multimedios Television



Jesús Valdelamar

Head of Consumer Planning & Communications

Diageo Mexico



Eduardo Peniche

Director de Comercialización Nacional

Dish



Emilio Serra

Head of Data Business Intelligence

Havas Media Group



Diego Leonel de Cervantes

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• Coffee Break & Networking – Sponsored by TV Azteca

  16:10 - 16:40 | Networking Activity | 30 mins

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Networking Activity

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Coffee Break & Networking – Sponsored by TV Azteca

16:10 - 16:40 | 30 mins

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• How to launch a new OTT service

  16:40 - 17:10 | Panel Discussion | 30 mins

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  Gabriel González - Director de Industria Creativa, C7 Jalisco

  Leonor Segura Vizcarra - Directora de Televisión, Puebla Comunicaciones

  José David Vázquez García - Subdirector de Televisión, Radio Televisión de Veracruz

  Bruno Magalhães - Director of Business Development – LATAM, Ateme

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Panel Discussion

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How to launch a new OTT service

16:40 - 17:10 | 30 mins

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SPEAKERS



Gabriel González

Director de Industria Creativa

C7 Jalisco



Leonor Segura Vizcarra

Directora de Televisión

Puebla Comunicaciones



José David Vázquez García

Subdirector de Televisión

Radio Televisión de Veracruz



Bruno Magalhães

Director of Business Development – LATAM

Ateme

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• Sports business and OTT

  17:10 - 17:50 | Panel Discussion | 30 mins

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  Andrés Nieto Serpa - Director para América Latina, CLAROSPORTS

  Luan Knaya - Sports Content Partnerships , Twitter Latam

  Óscar López García - CEO, Mediapro Mexico

  Daniel Gonzalez - Director Business Development, Aldea Media

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Panel Discussion

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Sports business and OTT

17:10 - 17:50 | 30 mins

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SPEAKERS



Andrés Nieto Serpa

Director para América Latina

CLAROSPORTS



Luan Knaya

Sports Content Partnerships

Twitter Latam



Óscar López García

CEO

Mediapro Mexico



Daniel Gonzalez

Director Business Development

Aldea Media

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• Keynote speaker

  17:50 - 18:10 | Keynote Speaker | 30 mins

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  Pablo Iacoviello - Head de Adquisición de Contenido - América Latina, Amazon Prime Video

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Keynote Speaker

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Keynote speaker

17:50 - 18:10 | 30 mins

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SPEAKERS



Pablo Iacoviello

Head de Adquisición de Contenido - América Latina

Amazon Prime Video

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• Cocktail – Sponsored by Irdeto

  18:10 - 19:10 | Networking Activity | 60 mins

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Networking Activity

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Cocktail – Sponsored by Irdeto

18:10 - 19:10 | 60 mins

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